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Soulution

Investor Presentation 2025

Series A Funding Round

$1.5M - $2M

Global Market

$6.3T

Wellness Economy

Mental Wellness

12.8%

CAGR Growth

Target Market

100M+

MENA Youth & Diaspora

Executive Summary

Soulution addresses the urgent convergence of mental health struggles and spiritual disconnect among young people, especially in the MENA region and globally, through a comprehensive ecosystem integrating mental wellness, emotional healing, and spiritual growth.

The Problem

  • 42% of Gen Z have diagnosed mental health conditions
  • 77% feel spiritually disconnected from traditional institutions
  • Fragmented solutions across meditation apps, courses, and therapy
  • Cultural gaps in existing Western-centric wellness platforms

Our Solution

Soul Academy

Mental wellness & soft skills education

Emotion-Based Journeys

Guided transformational experiences

Spiritual Tools

Daily practices & metaphysical services

Market Opportunity

Multiple billion-dollar markets converging at the perfect time

Market Size & Growth

Mental Wellness Market

$181B → $330B

12.8% CAGR (2022-2027)

Spiritual Services

$376B → $787B

7.0% CAGR (2025-2035)

Wellness Tourism

$815B → $2.1T

12.4% CAGR (2023-2030)

Soft Skills Training

$25.8B → $63.6B

11.9% CAGR (2022-2030)

Target Demographics

Gen Z MENA Youth

50M+

Digital natives seeking mental health support and spiritual guidance outside traditional structures

Diaspora & Migrants

25M+

MENA diaspora in Europe/US experiencing cultural identity challenges and seeking community

Spiritual Seekers

30M+

Millennials actively seeking holistic self-improvement and spiritual growth

Business Model & Revenue Streams

Diversified revenue model with multiple synergistic streams

Revenue Breakdown by Year 3

Subscriptions (B2C)

Premium memberships

$8.0M (85%)

100k subscribers at $80/year average

Retreats & Events

Guided wellness trips

$500K (5%)

10 retreats + conference annually

Marketplace & Services

Coaching & metaphysical services

$500K (5%)

50k sessions at 20% commission

B2B Programs

Corporate wellness packages

$500K (5%)

Corporate clients & institutions

Financial Projections

Path to profitability by Year 3 with strong unit economics

Revenue & User Growth

Unit Economics

Customer Acquisition

CAC (Year 3)

$20

LTV (Year 3)

$160

LTV/CAC Ratio

8:1

Revenue Metrics

Gross Margin

80%

ARPU (Annual)

$93

Payback Period

< 3 months

3-Year Financial Summary

Metric 2025 (Year 1) 2026 (Year 2) 2027 (Year 3)
Registered Users 50,000 250,000 1,000,000
Paying Subscribers 2,500 (5%) 20,000 (8%) 100,000 (10%)
Total Revenue $110K $1.5M $9.3M
Operating Expenses $200K $1.9M $8.5M
EBITDA -$90K -$400K +$800K

Competitive Advantage

Creating a new category: culturally resonant holistic wellness platform

Competitive Landscape

Meditation Apps

Calm, Headspace

Content

Community

Cultural Fit

EdTech Platforms

Mindvalley, MasterClass

Content

Community

Cultural Fit

Soulution

Our Platform

Content

Community

Cultural Fit

Our Unique Advantages

Integrated Platform

Only platform combining education, journeys, and daily tools in one seamless experience

Cultural Resonance

First platform designed specifically for MENA culture, addressing unique identity challenges

Emotion-First Approach

Unique methodology starting from user's current emotional state, not generic content

Strong Community

Built-in peer support, group journeys, and professional guidance create powerful network effects

First Mover Advantage

Capturing underserved MENA market before global competitors adapt their offerings

Funding Requirements

Series A funding to accelerate growth and market expansion

Use of Funds

Investment Details

Funding Round Series A
Amount Seeking $1.5M - $2M
Pre-money Valuation $6M - $8M
Equity Offered 20% - 25%
Timeline 18-24 months runway

Key Milestones

Scale to 250k users by Year 2
Expand to 3 new markets
Launch AI personalization
Achieve positive unit economics
Build scalable content library

Detailed Fund Allocation ($1.5M)

Product Development

$600K (40%)

Engineering team, AI features, mobile app enhancement

Marketing & Growth

$450K (30%)

User acquisition, influencer partnerships, content marketing

Team & Operations

$300K (20%)

Key hires, operations, content creators

Working Capital

$150K (10%)

Legal, compliance, contingency reserve

Team & Traction

Experienced team with proven track record and early traction

Key Team Members

CEO

Founder & CEO

10+ years in wellness & tech

Psychology background, previous startup exit

CTO

Chief Technology Officer

15+ years software engineering

Ex-Google, AI/ML specialist

CPO

Chief Product Officer

Clinical psychologist & UX expert

Harvard PhD, product design specialist

Current Traction

10K+

Beta Users

4.8/5

User Rating

40%

Monthly Growth

25 min

Avg. Session

Key Achievements

MVP launched in Turkey & UAE
Partnerships with 3 wellness centers
First retreat successfully completed
Content library: 50+ courses
Pre-seed funding: $150K secured

Exit Strategy & Returns

Multiple exit pathways with strong potential for significant returns

Exit Scenarios

Strategic Acquisition

Potential acquirers include wellness giants (Calm, Headspace), edtech platforms (Mindvalley), or tech companies expanding into wellness.

Timeline

3-5 years

Valuation Range

$50M - $200M

IPO

If we achieve global scale and strong financials, an IPO becomes viable, especially with ESG investing trends.

Timeline

5-7 years

Valuation Range

$500M - $2B

Comparable Valuations

Calm

Meditation & Sleep App

$2.2B

Valuation (2021)

Headspace

Mindfulness Platform

$3B

Merger Value (2021)

Mindvalley

Personal Growth Education

$300M+

Est. Valuation

BetterUp

Coaching Platform

$4.7B

Valuation (2021)

Investment Returns Projection

Conservative (3x)

$15M - $24M

Optimistic (10x)

$50M - $80M